Shell Lubricants Egypt has launched a revamped lubricants portfolio, together with merchandise engineered to fulfill the 2025 API SQ commonplace, the very best efficiency specification for passenger automotive engine oils so far.
The launch, which happened on the Automorrow 2026 worldwide automotive exhibition in Cairo, comes because the native business reveals indicators of restoration, in keeping with Haytham Yehia, Cluster Normal Supervisor for Shell Center East, Egypt, and Central Asia.
“Egypt’s automotive business is displaying indicators of restoration, and Shell continues to help this momentum by introducing globally confirmed applied sciences that meet the evolving wants of drivers and producers,” Yehia stated through the occasion.
The brand new portfolio options Shell Helix Extremely, which utilises PurePlus Expertise to transform pure gasoline into 99.5 percentpure base oil. The corporate acknowledged the formulation is designed to fulfill trendy engine necessities, offering safety below high-load and high-temperature circumstances.
Shell Lubricants Egypt is serving because the platinum sponsor for Automorrow 2026, held from 5 to eight February on the Cairo Worldwide Conference Heart. Yehia famous that the sponsorship displays the corporate’s “perception within the significance of bringing the business collectively” and connecting producers with shoppers.
The corporate, which has been the world’s main lubricants provider for 19 consecutive years, highlighted its international technical partnerships, together with a collaboration with Ferrari spanning greater than 75 years. Within the Egyptian market, the corporate stated it’s targeted on combining product innovation with shopper safety instruments, reminiscent of an authenticity device that enables drivers to confirm real Shell merchandise.
The introduction of the brand new formulations and refreshed packaging aligns with Shell’s international Helix platform and up to date worldwide business requirements. The corporate’s presence on the exhibition is meant to underscore its function as a know-how companion throughout the Egyptian automotive ecosystem.
